Bincy is a digital engagement product which allows you to publish different types of contests online.
Bincy is a CMS which generates a real mini-site where the front end of the contest can be displayed.
Bincy increases lead generation, enables user profiling of participants and integrates with community and existing single sign-on.
Bincy is a combination of three main drivers: the CMS for creating the mini-site, the CMS for the management of contests and the CMS for the management of instant wins. It features:
The whole structure is based on three fundamental steps:
1. Profiling (lead generation)
Users attracted to the contest register for it. The system allows the management and control of a single account for the entire system.
2. Participation (contest types)
All the various varieties of contests are administered in an easy and intuitive way.
3. Payout (draw or instant win)
Bincy’s instant win is safe and well structured, allowing the choice of different winning modes, with time control and all necessary tools.
Social contests with photos or videos. Users participate by posting photos and videos via the contest page, or by posting them on the main social media platforms (twitter, instagram, facebook). In the latter case, the photos are collected from Bincy automatically using a hashtag associated with the competition. The community of users registered to the site can vote for the competing content.
Quiz with multiple choice questions or free answers. Users answer simple questions, choosing from a list of answers or manually entering the answer.
Quiz with cascading questions. Users answer a series of questions organized in a specific order.
Participation by content sharing.
Offline activities. With the use of technologies such as augmented reality, e-beacon and qr-code, participation takes place by performing actions in the real world or participating in events.
Sending SMS. Bincy receives an SMS and analyzes the text to map the message to the relevant contest.
Store check-out. The user participates in the contest after purchasing a product.
Caption contest. The editors release an image and users submit a short caption according to the theme; the most votes from other members wins.
Regardless of the type of contest chosen, there are different ways to award users.
Winning by voting (primarily related to social contests). Winners are selected based on votes cast online by other users.
Instant winning. Participation in the competition entitles you to participate in an instant win.
Winning by draw. The draw can be automatic or managed offline